But for me, picking a golf ball starts with color. Here in this picture, you see what a yellow ball versus a white ball on a golf course in Florida. Florida is often quite bright, so what happens is white blurs into the green grass which also turns into a sheen of white.
Sometimes, early in the morning, you can't see either color. Sometimes, late in the afternoon when the sunset turns everything yellow, yellow balls disappear into the grass.
Really neon colors often blaze a little more in the dusk.
White balls also are a problem if the grass tends to have a lot of clover, Spanish moss, or daisies. Find a golf course in the Puget Sound in spring, you're likely to lose your white balls in the flowers.
So why use pink? Well, most women who want to make a statement for breast cancer will buy a ball with the remembrance flag.
My personal choice is yellow and I find my ball is easy to find most of the time, especially when playing in a foursome since the usual color of choice is white.
Many people mark their balls with their initials, with an arrow to line up their putts, or at least pay attention to the brand because you should always check that the ball you are hitting is your own. I was delighted to find that different brands are beginning to use different colors of yellow, so even if someone else is using a yellow ball, we could easily learn whose ball it was by the color.